A strategic framework to evaluate whether a government opportunity is worth pursuing.
Why Use a Bid/No-Bid Matrix?
Not every opportunity is worth pursuing. Preparing a government proposal takes significant time and resources. A bid/no-bid decision matrix helps you objectively evaluate opportunities so you focus your efforts on contracts you can realistically win and profitably deliver.
📊 Evaluation Criteria
Score each criterion from 1 (Low/Poor) to 5 (High/Excellent). Total your score to make your decision.
Category
Criterion
Score (1-5)
Opportunity Fit
Does this align with our core competencies?
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Is the contract size appropriate for our company?
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Is the work in our geographic service area?
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Win Probability
Do we have relevant past performance?
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Do we have a relationship with the agency?
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Is the competition manageable?
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Capacity
Do we have the staff/resources to perform?
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Can we meet the timeline requirements?
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Do we have time to prepare a quality proposal?
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Financial
Is the contract profitable at our pricing?
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Can we handle the payment terms (Net 30-60)?
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Is the proposal cost justified by the potential return?
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📋 Decision Guide
Score 48-60: Strong BID
This opportunity is a strong fit. Prioritize this proposal and allocate resources accordingly.
Score 36-47: Conditional BID
Pursue if resources allow. Consider teaming arrangements to strengthen weak areas.
Score 24-35: Proceed with Caution
Only bid if you can address the gaps. May be better suited as a subcontracting opportunity.
Score Below 24: NO-BID
This opportunity is not a good fit. Document why and move on to better-aligned opportunities.
⚠️ Automatic No-Bid Triggers
Regardless of score, consider a no-bid decision if any of these apply:
You cannot meet mandatory requirements or certifications
The incumbent has a strong relationship and there's no indication of dissatisfaction
The proposal deadline doesn't allow adequate preparation time
The contract requires bonding you cannot obtain
Payment terms would create serious cash flow problems
The scope requires capabilities you don't have and can't subcontract
Need Help Evaluating Opportunities?
Our Government Bid Management service includes professional bid/no-bid analysis for every opportunity in your pipeline.